Resource Integration and Value Co-Creation in Cultural Heritage Management

Cultural Heritage-Management (CHM) in Italy appears to chronically suffer from resources fragmentation. The aim of this chapter is to highlight the need for a value co-creation logic based on resource integration in CHM to improve awareness and involve citizens, organizations and other stakeholders in the cultural heritage preservation and enhancement activities. The methodological approach adopted is an integration among Service-Dominant-logic (S-DL) and Service-Science (SS), within the general framework of the Viable-Systems-Approach (VSA). By shifting focus from the objects of exchange to the relations among parties, S-DL and SS emphasize the importance of collaboration in market interaction. VSA integrates the two perspectives within the structure-system paradigm explaining how collaboration among viable systems takes place. On the basis of the proposed integrated perspective a Service-BasedSystems approach is defined that allows developing a model for CHM based on a value co-creation logic. The authors argue that, to implement an effective co-creation, actors should be linked as resource integrators within a network relationship and share a governance approach inspired cooperating principles as postulated by the VSA consonance model. The chapter provides a conceptual framework of reference for integrating the wide variety of resources needed for an effective management approach to cultural heritage preservation and enhancement. This approach requires a cultural change in CHM organizations in order to effectively exploit: opportunities of a co-creation logic oriented to integrate multi-disciplinary; multi-professional resources; capabilities and competences. By adopting the VSA consonance framework, the authors highlight the relational conditions for resource integration in a Cultural Heritage Territorial System model on the basis of a value co-creation logic. Sergio Barile Sapienza University of Rome Marialuisa Saviano University of Salerno, Italy